Restoration of Heathrow – Jersey link after seven years

The link between Heathrow airport and the island of Jersey has been restored after a seven year break. The twice daily service which started on the 25th of March and operated by BMI takes the place of the old British Airways service that operated on the route all those years ago.

A campaign to attract visitors back to the island was kick started by the Jersey Tourism office with a £250,000 poster campaign. Millions are being spent on the island to upgrade properties and to build new attractions and facilities such as luxury spa centres to attract new visitors to the island.

The new poster campaign backed by BMI is being aimed to attract familys and younger travellers and to shake off the old Saga generation image. David de Carteret, the director of tourism for Jersey said that the Island is trying to promote itself as more of an adventure tourism destination that includes activities such as sky-diving and surfing.

De Carteret said that online enquiries are up 30% year on year for last month with further increases expected as the new campaign gathers pace.